THE ENDURANCE FACTORY is committed to protecting the privacy of its visitors and has prepared the following statement to inform users how personally identifying information and non-personally identifying information is gathered from our Web site and used by OCRENDURANCEFACTORY.COM. THE ENDURANCE FACTORY encourages its Web site users to be smart about choosing when, and to whom, to release information online.
Children (persons under the age of 18) are not eligible to use the Web site unsupervised and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only use this Web site in conjunction with and under the supervision of your parents or guardians.
NON-PERSONALLY IDENTIFIABLE INFORMATION
Certain non-personally identifiable information about our visitors is collected by the standard operation of OCRENDURANCEFACTORY.COM’s internet servers and through the use of “cookie” technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the Web site, how much time you spend in any particular area and what you buy.
Estimate our audience size. Each browser accessing OCRENDURANCEFACTORY.COM is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target messages, promotions and ads based on user interests and behavior.
Assist us in tracking visits to and business at our store, and to process the items in your shopping basket. This information collected by cookies is sometimes called “clickstream” or “click trail” and may also describe which pages you have seen in each part of the store.
Measure certain traffic patterns, which areas of the THE ENDURANCE FACTORY Web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users’ habits are similar or different from one another so that we can make each new experience on THE ENDURANCE FACTORY.COM a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our Web sites.
You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those OCRENDURANCEFACTORY.COM services that require registration in order to participate. These services include (but are not limited to): participating in any loyalty or incentive programs, signing up for free passes, etc.
Log data collected on web servers both within OCRENDURANCEFACTORY.COM’s control and under the confidential control of OCRENDURANCEFACTORY.COM’s third party ad service provider(s) supplies THE ENDURANCE FACTORY with aggregate information about the number of visits to different pages on our Web site. This information is not personally identifiable information and is used by THE ENDURANCE FACTORY to improve the content of our Web site.
PERSONALLY IDENTIFIABLE INFORMATION
Personally identifiable information will be used by THE ENDURANCE FACTORY and its authorized agents only: (1) to process your requests (e.g., register you for a contest or sweepstakes or fulfill your merchandise order); (2) to communicate with you or personalize the Web site based on your stated interests and preferences or make related offers to you; (3) to administer the Web site or serve you when you have questions or problems; and/or (4) as may, in THE ENDURANCE FACTORY’s sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this Web site.