PRIVACY POLICY

Our Privacy Policy

THE ENDURANCE FACTORY is committed to protecting the privacy of its visitors and has prepared the following statement to inform users how personally identifying information and non-personally identifying information is gathered from our Web site and used by OCRENDURANCEFACTORY.COM. THE ENDURANCE FACTORY encourages its Web site users to be smart about choosing when, and to whom, to release information online.

PRIVACY POLICY UPDATES
Whenever our Privacy Policy is modified we will notify you that changes have been made by updating the month, day, and year currently displayed beside the link to our privacy policy statement. This link is located at the bottom of each page within the OCRENDURANCEFACTORY.COM Web site.

CHILDREN
Children (persons under the age of 18) are not eligible to use the Web site unsupervised and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only use this Web site in conjunction with and under the supervision of your parents or guardians.

NON-PERSONALLY IDENTIFIABLE INFORMATION
Certain non-personally identifiable information about our visitors is collected by the standard operation of OCRENDURANCEFACTORY.COM’s internet servers and through the use of “cookie” technology (as described below), such as the type of internet browser you are using and the domain name of your internet service provider, where you go within the Web site, how much time you spend in any particular area and what you buy.

COOKIES
A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. All Web sites on OCRENDURANCEFACTORY.COM where you are prompted to log-in or that are customizable by you require that you accept cookies. Generally, we use cookies to:

Remind us of who you are and to access your account information (stored on our computers) in order to deliver to you a better and more personalized service. This cookie is set when you register or “Sign In” and is modified when you “Sign Out” of our services. OCRENDURANCEFACTORY.COM also uses cookies to store your zip code for other services, such as facilitating your finding a THE ENDURANCE FACTORY near you via the Web site.
Estimate our audience size. Each browser accessing OCRENDURANCEFACTORY.COM is given a unique cookie which is then used to determine the extent of repeat usage, usage by a registered user versus by an unregistered user, and to help target messages, promotions and ads based on user interests and behavior.
Assist us in tracking visits to and business at our store, and to process the items in your shopping basket. This information collected by cookies is sometimes called “clickstream” or “click trail” and may also describe which pages you have seen in each part of the store.
Track your progress and number of entries in some of our promotions, sweepstakes and contests. When a THE ENDURANCE FACTORY -hosted promotion uses cookies, the information written to the cookie indicates the player’s progress through the promotion, and may be used to track entries, submissions, and status in prize drawings.
Measure certain traffic patterns, which areas of the THE ENDURANCE FACTORY Web site you have visited, and your visiting patterns in the aggregate. We use this research to understand how our users’ habits are similar or different from one another so that we can make each new experience on THE ENDURANCE FACTORY.COM a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our Web sites.
Advertisers that serve ads onto THE ENDURANCE FACTORY.COM may also use their own cookies. You agree that we may use your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Web site. By accepting the User Agreement and Privacy Policy, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to opt out of the receipt of certain communications. You may make changes to your notification preferences at any time.

You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those OCRENDURANCEFACTORY.COM services that require registration in order to participate. These services include (but are not limited to): participating in any loyalty or incentive programs, signing up for free passes, etc.

Information collected by the standard operation of OCRENDURANCEFACTORY.COM ‘s internet servers and through the use of cookies is analyzed by THE ENDURANCE FACTORY only in aggregate form and is used to improve the content of our Web site, to tailor the content and/or layout to consumer trends and to notify users about updates to the Web site. THE ENDURANCE FACTORY reserves the right to disclose or otherwise utilize this information in aggregate form, for any purpose, in its sole judgment.

Log data collected on web servers both within OCRENDURANCEFACTORY.COM’s control and under the confidential control of OCRENDURANCEFACTORY.COM’s third party ad service provider(s) supplies THE ENDURANCE FACTORY with aggregate information about the number of visits to different pages on our Web site. This information is not personally identifiable information and is used by THE ENDURANCE FACTORY to improve the content of our Web site.

PERSONALLY IDENTIFIABLE INFORMATION
OCRENDURANCEFACTORY.COM receives and stores any personally identifiable information you enter on our Web site or provide to us in any other way (such as your name, street address, telephone number and email address). Also, if you contact THE ENDURANCE FACTORY Online, we may keep a record of that correspondence. Such information is only known to THE ENDURANCE FACTORY when it is voluntarily submitted or posted to us. Wherever OCRENDURANCEFACTORY.COM collects personally identifiable information we make an effort to include a link to this Privacy Policy on that page.

Personally identifiable information will be used by THE ENDURANCE FACTORY and its authorized agents only: (1) to process your requests (e.g., register you for a contest or sweepstakes or fulfill your merchandise order); (2) to communicate with you or personalize the Web site based on your stated interests and preferences or make related offers to you; (3) to administer the Web site or serve you when you have questions or problems; and/or (4) as may, in THE ENDURANCE FACTORY’s sole judgment, be required by any applicable laws, rules or regulations or the Terms and Conditions applicable to this Web site.